We've recently been helping Silverfox Search with its branding and ongoing communications. The opportunity was there to develop a simple brand marque and strapline that simply tells it like it is.

With search being a notoriously shadowy and ostensibly complicated field, we wanted an approach that clarified its offering. The resulting strapline was ‘From search to found’. Using a simple palette and tone of voice, we aimed to demystify the world of SEO and analytics.

We developed a new layered look and feel to the brand that spans every form of communication – from information documents through to simple business cards. The brand has a cohesive tone throughout.